Welcome to the
website of Bruce King
Design Associates, LLC.
Please use the links at left to
navigate around the site. We hope you will enjoy your visit.
King and his design team have been designing some of the world's most
noteworthy yachts since 1964. Our credo is simple. Whether
15 or 150 feet, we believe that to be successful, a yacht must be
beautiful: a work of high art as well as high technology. A
a lovely vessel
inspires deep feelings of pleasure, affirmation, and affection. She
loyalty and esteem that lead successive generations of owners to
renew her perpetually, conferring a touch of
immortality on her
original patron, with whom she will be forever associated. In yachts,
is the primary virtue.
RELATING TO YACHT DESIGN
appeal or enjoyment, as well as value,
of pleasure boats comes primarily from two sources: first, the
from the act of sailing and its independent life; second, the visual
pleasures of a yacht's appearance. There are many stylistic approaches,
design aesthetics generally take place at three levels.
first, or fundamental, level is the establishment of
of the basic proportions, combined with sizing and arranging the visual
of the primary design elements. The visual masses are usually driven by
requirements, as well as basic principles of design. If a design fails
fundamental level - if it has bad proportions or if the visual masses
balance - the highest level of aesthetic evolution will never be
Further development will be limited by damage control, visual
tactics, or generally attempting to make the most of an unfortunate
Sadly, designers are frequently required to operate at this level.
the visual masses have been established, the second level of aesthetic
design is to wrap them in curves and surfaces. One of the reasons boats
such appealing objects is that their shapes are derived primarily from
lines, giving them perhaps a greater connection with natural forms than
other man-made objects. When arranging the curves and surfaces of a
believe that lines must flow with direction and purpose. Spirals, cyma
and conic sections impart motion and excitement, while circles, arcs,
straight lines do not. Parallel and flat sections generally lack
Twisting, winding and reverse curves create drama. Finding the right
between drama and restraint is perhaps one of the most difficult issues
the designer. There should be a balance between curved and straight,
and defined, feminine and masculine.
third level of aesthetic design relates to
intangibles. It is at this level that designer individuality is most
and a designer has the most power to elicit a strong emotional response
the viewer. The visual elements that make up a yacht design interact in
concert: the total is always greater than the sum of its parts. It is
intangible essence of totality that determines the third level
of design. Make one seemingly small change on a truly harmonious
frequently any artistic summits will vanish. The dimensional
between good design and bad can be very small indeed. Many times they
more than fractions of an inch. Often design errors are so subtle that
people are not consciously aware of them, but on an intuitive level one
that something is amiss.
working with buyers who desire a technically modern
functioning yacht, but one whose styling reflects an earlier age,
aesthetic issues must be addressed. Traditional yachts were usually
wood. Certainly the joinery was wood - a vanishing art developed over
minimize the dimensional instability of wood in conditions of varying
temperature and humidity. Translating a traditional design to a modern
requires awareness of traditional joinery methods and an understanding
technical reasons behind these methods.
have always believed, where yachts are concerned, that
technology and utility are only part of the story. To fulfill both the
and technology requirements, and to do so in a manner encompassing as
visual satisfaction as possible, must be the goal of a skilled
Technology is fleeting; it is constantly changing. Aesthetic beauty is
timeless, and it alone provides the motivation for preservation. It is
that as present technology gives way to the new, we will continue to be
impart to our designs an appeal, both tangible and intangible, that
them to endure.